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Chrysler draws praise for Clint Eastwood ad touting U.S. turnaround

The Detroit News By David Shepardson and Serena Maria Daniels -- Las Vegas— Chrysler Group aired a poignant Super Bowl ad that drew praises for pairing a Motor City turnaround to a U.S. economic rebound.

"The people of Detroit almost lost everything," said the two-minute Chrysler spot narrated by Clint Eastwood that featured autoworkers, an abandoned building and a city flag.

"We find a way through tough times … Detroit's showing it can be done. And what's true about them is true about all of us."

For a second year, Chrysler took a chance, skipping traditional auto marketing to focus on a broader message to generate buzz and stand out in a Super Bowl jammed with ads from a dozen automakers.

The halftime ad showed Eastwood talking about the challenges the United States faces — a follow-up to last year's "Born of Fire" ad that featured Eminem, seen mo

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Submitted Feb 07, 2012 By: NHLiveFree

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chuckwthompson Champion Author Charlotte Posts:1,890 Points:217,535 Joined:Sep 2011	Message Posted: Feb 8, 2012 1:53:20 AM Ignore chuckwthompson Report Abuse Chrysler could have done what Ford did...Not take our tax dollars to prop up a company that was poorly managed. When my business was failing, I didn't get any help. I had to figure it out myself. The auto unions are also to blame. They didn't want to take a pay cut. Well guess what? Nobody wants to take a pay cut, but you do what you have to. Between Obama and his crooked labor unions, they should be ashamed of themselves. If you can't succeed on your own, then you should fail like any other company.
bluebird1 Champion Author Toronto Posts:13,981 Points:2,760,740 Joined:May 2004	Message Posted: Feb 7, 2012 11:10:02 PM Ignore bluebird1 Report Abuse Great msg....if Chryco had truly 'toughed it out', but rather they took & still have US & Cdn taxpayers $'s. Not sure if paid off for US but it certainly looks better than the Chrysler situation here in Canada. I'll replace my Jeep with a Honda/Toyota/Hyundai that has more domestic sweat in it than Chryco ...thank you.
jimbeaux53 Champion Author Kansas City Posts:3,102 Points:617,345 Joined:Aug 2010	Message Posted: Feb 7, 2012 9:20:36 PM Ignore jimbeaux53 Report Abuse Whinocherous - [noun] an ancient specie known for it's loud and continuous bellyaching call that identifies its territory and its obsurdly rigid stance. [Edited by: jimbeaux53 at 2/7/2012 9:22:24 PM EST]
CrazyQ Champion Author Washington Posts:21,861 Points:2,710,025 Joined:Aug 2004	Message Posted: Feb 7, 2012 4:44:36 PM Ignore CrazyQ Report Abuse Last time I checked, Chrysler is an Italian company, with manufacturing plants in Canada and Mexico. Wonder if even 50% of their vehicles are made here.
HailstormCA Champion Author San Diego Posts:6,347 Points:1,172,375 Joined:Nov 2008	Message Posted: Feb 7, 2012 3:06:32 PM Ignore HailstormCA Report Abuse I think they should have paid back ALL the moneies before sending a message like that. Oh! That's right, this is an election year and we want a strong message like this to keep incumbents in office. Now I don't like it.
truvoice1 Sophomore Author California Posts:205 Points:216,910 Joined:Feb 2011	Message Posted: Feb 7, 2012 1:39:55 PM Ignore truvoice1 Report Abuse Great ad, good message, but its a shame that Chrysler, like GM, had to use government money to survive. Does anyone think it is curious that Ford, the only one of the big 3 NOT to take government money, DID NOT advertise during the Super Bowl?
tobasco Champion Author Los Angeles Posts:6,999 Points:1,843,095 Joined:Mar 2004	Message Posted: Feb 7, 2012 1:08:08 PM Ignore tobasco Report Abuse Not from Karl Rove.
JamesCalvin Champion Author Lancaster Posts:1,270 Points:162,300 Joined:Nov 2011	Message Posted: Feb 7, 2012 12:58:22 PM Ignore JamesCalvin Report Abuse Tell the people who live in Detroit!
Galmar352 Champion Author San Antonio Posts:10,026 Points:1,847,960 Joined:Dec 2005	Message Posted: Feb 7, 2012 12:52:49 PM Ignore Galmar352 Report Abuse I am proud an American company can come back but don't think they should be able to do it with government subsidies!!!
ramshot412 Champion Author Riverside Posts:18,493 Points:2,146,725 Joined:Apr 2004	Message Posted: Feb 7, 2012 12:40:36 PM Ignore ramshot412 Report Abuse "it is nice to see a republican actually care about the american worker. maybe the rest will soon follow suit." LMAO!!!!
highdesertman Champion Author Albuquerque Posts:1,328 Points:1,393,015 Joined:Mar 2005	Message Posted: Feb 7, 2012 12:40:20 PM Ignore highdesertman Report Abuse Yes, Chrysler is now an Italian-owned company that required government loans to survive. So what? It is still the most "American" of the Big 3 in terms of plant locations and workforce concentration. And it is showing signs of becoming a major success, which is good news for our economy. We should celebrate the progress they have made in the last three years.
bigmace111 All-Star Author Albany Posts:963 Points:266,200 Joined:May 2011	Message Posted: Feb 7, 2012 12:34:16 PM Ignore bigmace111 Report Abuse It shows the grit of the American way of life. We can turn things around with a little help from the politicians. They need to start working together.
deaconjones All-Star Author Cleveland Posts:642 Points:246,190 Joined:May 2006	Message Posted: Feb 7, 2012 12:33:08 PM Ignore deaconjones Report Abuse CHRYSLER SURVIVED BECAUSE OF FIAT AND OF COURSE OBAMA......IT OWN'T LAST LONG....AND HAVE YOU EVER DRIVEN THROUGH BEIRUT, SORRY I MEAN DETROIT....WHAT A COMEBACK....I KNOW I WOULDN'T WANT TO LIVE THERE.....DISNEYWORLD IT IS NOT......IT'S A DELUSION.....DETROIT UNDER DEMOCRATIC LEADERSHIP HAS FALLEN TO THE BOTTOM AND CONTINUES TO FALL...IT CAN NOT BE SUGAR COATED IN ANY WAY...
1cheapgasin Champion Author Indianapolis Posts:3,675 Points:850,190 Joined:Jul 2009	Message Posted: Feb 7, 2012 12:30:06 PM Ignore 1cheapgasin Report Abuse Clint Eastwood for President!!!
thirstyauto Champion Author Milwaukee Posts:11,542 Points:1,259,595 Joined:Nov 2008	Message Posted: Feb 7, 2012 12:27:02 PM Ignore thirstyauto Report Abuse Many have said it was the best ad of the day!!
The_AirHawk Veteran Author Missouri Posts:334 Points:268,855 Joined:May 2011	Message Posted: Feb 7, 2012 12:26:33 PM Ignore The_AirHawk Report Abuse It has also drawn criticism. I am Indifferent, BTW.
tbbMI Rookie Author Michigan Posts:98 Points:590,730 Joined:Jul 2008	Message Posted: Feb 7, 2012 12:26:28 PM Ignore tbbMI Report Abuse It was a nice ad, and good to see a car company not fully strutting their stuff! It's a shame that the company isn't American owned anymore. I guess I'll have to buy a Chevy instead!!!
bigLtowing Champion Author Columbus Posts:1,013 Points:232,385 Joined:Aug 2011	Message Posted: Feb 7, 2012 12:26:24 PM Ignore bigLtowing Report Abuse missed that one
85XJ Champion Author Toledo Posts:4,230 Points:989,380 Joined:Mar 2005	Message Posted: Feb 7, 2012 12:25:37 PM Ignore 85XJ Report Abuse @donny47 Chrysler is partnered with Fiat, and Italian company. @fukami Yes, the loan was repaid
f4driver All-Star Author Maine Posts:778 Points:382,935 Joined:Aug 2007	Message Posted: Feb 7, 2012 12:24:19 PM Ignore f4driver Report Abuse To Donny47: Chrysler is owned by the Italian car company Fiat.
greenfog Champion Author Illinois Posts:4,696 Points:1,283,090 Joined:Feb 2008	Message Posted: Feb 7, 2012 12:22:27 PM Ignore greenfog Report Abuse it is nice to see a republican actually care about the american worker. maybe the rest will soon follow suit.
sappie Champion Author Massachusetts Posts:1,881 Points:240,240 Joined:Jul 2010	Message Posted: Feb 7, 2012 12:20:37 PM Ignore sappie Report Abuse ok.
BWALL2700 Champion Author Illinois Posts:2,003 Points:179,585 Joined:Apr 2011	Message Posted: Feb 7, 2012 12:19:14 PM Ignore BWALL2700 Report Abuse I guess we payed for that commercial also.
donny47 Champion Author New Hampshire Posts:1,599 Points:732,920 Joined:Feb 2009	Message Posted: Feb 7, 2012 12:17:49 PM Ignore donny47 Report Abuse chrysler is owned by a german car company!they havent repaid their bailout!this is not an american company anymore!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!its BS TO SELL CARS!!!!!!!!!!
fukami Champion Author Pennsylvania Posts:1,508 Points:351,800 Joined:Apr 2011	Message Posted: Feb 7, 2012 12:15:56 PM Ignore fukami Report Abuse Nice Ad. Did Chrysler pay back the $$ we loaned them???
YaBassa All-Star Author Michigan Posts:604 Points:156,785 Joined:Nov 2011	Message Posted: Feb 7, 2012 12:15:21 PM Ignore YaBassa Report Abuse Faux News is wrong again. Great message, thanks Clint and Chrysler (Fiat). Buy "Made in the USA"
rjhaugh Champion Author Virginia Beach Posts:7,393 Points:1,666,130 Joined:Aug 2006	Message Posted: Feb 7, 2012 12:14:01 PM Ignore rjhaugh Report Abuse This commercial did not grab my attention so I did not watch it.
NoStrings Champion Author Ventura Posts:1,071 Points:208,305 Joined:Aug 2011	Message Posted: Feb 7, 2012 12:13:18 PM Ignore NoStrings Report Abuse Great commercial, best of this year!
zaq001 Champion Author Atlanta Posts:2,161 Points:1,114,880 Joined:Oct 2008	Message Posted: Feb 7, 2012 12:13:15 PM Ignore zaq001 Report Abuse It was an interesting ad....Now, could Chrysler please pay the American taxpayer their money back. [Edited by: zaq001 at 2/7/2012 12:13:44 PM EST]
wiwhite87 Champion Author Milwaukee Posts:2,360 Points:552,390 Joined:May 2009	Message Posted: Feb 7, 2012 12:12:56 PM Ignore wiwhite87 Report Abuse We need consumer confidence. It's what, in part, led to decline in the first place. Say things long enough and people start believing.
briinnc Champion Author North Carolina Posts:1,110 Points:576,310 Joined:Jan 2010	Message Posted: Feb 7, 2012 12:12:07 PM Ignore briinnc Report Abuse If Clint says so...
FlyNFool Champion Author South Carolina Posts:6,480 Points:1,328,250 Joined:Aug 2008	Message Posted: Feb 7, 2012 12:11:54 PM Ignore FlyNFool Report Abuse Thanks for spending our tax dollars!
xriverrat Rookie Author Virginia Beach Posts:42 Points:8,625 Joined:Feb 2011	Message Posted: Feb 7, 2012 12:11:12 PM Ignore xriverrat Report Abuse I was impressed with the ad, but I couldn't help thinking that they didn't mention the bailout
arnerator Champion Author Seattle Posts:6,362 Points:1,258,810 Joined:Sep 2008	Message Posted: Feb 7, 2012 12:10:03 PM Ignore arnerator Report Abuse Despite all the naysayers out there, if there hadn't been a bailout, we would no longer be manufacturing cars. The entire industry was saved............ and that's a fact.
Susieq60 All-Star Author Columbus Posts:688 Points:95,315 Joined:Sep 2011	Message Posted: Feb 7, 2012 12:09:55 PM Ignore Susieq60 Report Abuse interesting ad
Radon Champion Author Hartford Posts:2,741 Points:1,649,025 Joined:Aug 2005	Message Posted: Feb 7, 2012 12:09:36 PM Ignore Radon Report Abuse First step, get Obama out!
trinda1 Champion Author Fort Worth Posts:1,754 Points:402,855 Joined:Dec 2010	Message Posted: Feb 7, 2012 12:08:31 PM Ignore trinda1 Report Abuse It's good to have pride in the place where you live, but you can't mix truth and error. It doesn't work, example, Satan got kicked out of Heaven knowing all the truth he knew and tried to slip false teaching to the other Angelical Beings. Shame!
eights Champion Author Ohio Posts:2,121 Points:588,095 Joined:Aug 2006	Message Posted: Feb 7, 2012 12:08:12 PM Ignore eights Report Abuse i have liked all of them since the money pay out.
fullauto Champion Author Reading Posts:3,787 Points:1,163,245 Joined:Apr 2008	Message Posted: Feb 7, 2012 12:06:40 PM Ignore fullauto Report Abuse halftime - not down and out. great message.
danol43 All-Star Author Modesto Posts:884 Points:300,635 Joined:May 2011	Message Posted: Feb 7, 2012 12:06:25 PM Ignore danol43 Report Abuse It is a lot easier to run a business and make a profit if you are getting interest-free operating capital and have the union in your pocket.
jrschl Champion Author Louisville Posts:1,142 Points:321,585 Joined:Jun 2011	Message Posted: Feb 7, 2012 12:04:32 PM Ignore jrschl Report Abuse I like Clint in the commercial. Commercial itself isn't anything I am too impressed with. Would probably be better coming from a different company. About the only thing of Chrysler I'd consider is a Jeep. Ashame Jeep is linked to them, otherwise they'd probably have a halfway decent transmission.
DirtDauber Champion Author San Antonio Posts:4,954 Points:1,268,175 Joined:Nov 2005	Message Posted: Feb 7, 2012 12:04:29 PM Ignore DirtDauber Report Abuse Advertising can sell anything, for a while. Quality is what counts, in the product that is.
cardjcsk Champion Author Toronto Posts:3,389 Points:1,557,720 Joined:Feb 2007	Message Posted: Feb 7, 2012 12:04:13 PM Ignore cardjcsk Report Abuse The good, the bad, the ugly
NanookAK Champion Author Anchorage Posts:5,121 Points:1,080,165 Joined:Nov 2007	Message Posted: Feb 7, 2012 12:03:46 PM Ignore NanookAK Report Abuse Turnaround??? The taxpayer bailed out Chrysler. Who is going to bail out the U.S. and the taxpayer?
viperahul Veteran Author Oakland Posts:470 Points:313,475 Joined:Feb 2006	Message Posted: Feb 7, 2012 12:01:21 PM Ignore viperahul Report Abuse Respect.
reb4 Champion Author Chicago Posts:14,986 Points:1,462,665 Joined:Sep 2004	Message Posted: Feb 7, 2012 11:57:43 AM Ignore reb4 Report Abuse MahopacJack, that iss funny that the comwercial was filmed in New Orleans. Goes along with the new slogan exported from Detroit, especially the vehicles not really made there...
Digger52 All-Star Author Chicago Posts:622 Points:498,395 Joined:Aug 2008	Message Posted: Feb 7, 2012 11:55:29 AM Ignore Digger52 Report Abuse Two American icons. . .
mackconsult Champion Author Portland Posts:4,194 Points:772,655 Joined:Jan 2009	Message Posted: Feb 7, 2012 11:53:24 AM Ignore mackconsult Report Abuse It had undertones.
MahopacJack Champion Author New York Posts:6,308 Points:1,272,305 Joined:Feb 2008	Message Posted: Feb 7, 2012 11:50:15 AM Ignore MahopacJack Report Abuse They didn't mention the ad was filmed in New Orleans.
bullfrog69 Champion Author Texas Posts:1,664 Points:540,820 Joined:Nov 2009	Message Posted: Feb 7, 2012 11:49:43 AM Ignore bullfrog69 Report Abuse Thing is Chrysler is no longer an American owned company! foreign owned! I don't buy foreign I buy USA! I support My family here not foreigners! Has Chrysler paid back its loans? Screw Clint Eastwood and the horse he rode in on! [Edited by: bullfrog69 at 2/7/2012 11:52:04 AM EST]