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Cars That Broke Through the Super Bowl Clutter

Forbes -- If you thought just about every other commercial during the Super Bowl was a car commercial, you were right.

Including pre-game, 52 auto spots appeared during NBC’s telecast, pitching everything from Hyundais and Toyotas to Volkswagens and Dodge Ram trucks. And if there was any doubt about GM spending on the Super Bowl again, it’s been erased by the 11 spots the company bought (most were pre-game ads, though Chevy rolled out spots for the Silverado, Sonic and Camaro during the game).

That’s a lot of car clutter. So which companies did the best job breaking through? Sales will ultimately tell. But one early metric is page activity on popular car sight Edmunds.com, the first place some viewers go to check out a car after their interest has been piqued. “There’s a whole movement around...

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Submitted Feb 07, 2012 By: Mudsprings

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chuckwthompson Champion Author Charlotte Posts:1,890 Points:217,535 Joined:Sep 2011	Message Posted: Feb 8, 2012 2:07:42 AM Ignore chuckwthompson Report Abuse It is easy for GM to spend our bailout money for their ads! You want people to buy your GM cars? Then build a better car! Honda and Toyota have figured it out, why can't you? And they did it without a bailout! Even though that had a eathquake and Tsunami, they didn't come crying to their government saying we need money. GM had poor management and greedy unions that didn't want to make any concessions. That is not an excuse to go crying for money from us. Figure it out and stop the whining! If you can't run with the big dogs, then stay the hell on the porch!
vjs3 All-Star Author Denver Posts:755 Points:291,510 Joined:Jun 2011	Message Posted: Feb 7, 2012 8:21:51 PM Ignore vjs3 Report Abuse Still waiting for something else...
BobBG Veteran Author Albany Posts:447 Points:581,700 Joined:Nov 2005	Message Posted: Feb 7, 2012 8:14:25 PM Ignore BobBG Report Abuse I liked Clint.
gasokie Champion Author Oklahoma Posts:2,709 Points:1,051,730 Joined:May 2007	Message Posted: Feb 7, 2012 4:37:24 PM Ignore gasokie Report Abuse Well...I don't know. If Chevy can get me through the end of world stuff OK, then maybe I ought to get rid of my Ford. Just thinkin...
schatzila Champion Author Los Angeles Posts:3,252 Points:681,040 Joined:Jun 2010	Message Posted: Feb 7, 2012 4:27:43 PM Ignore schatzila Report Abuse None of them caught my eye.
Beaveronparade All-Star Author Hartford Posts:979 Points:295,275 Joined:Mar 2011	Message Posted: Feb 7, 2012 3:10:54 PM Ignore Beaveronparade Report Abuse I also liked the Acura commercial with Seinfield & Leno, great stuff!
truvoice1 Sophomore Author California Posts:205 Points:216,910 Joined:Feb 2011	Message Posted: Feb 7, 2012 1:44:13 PM Ignore truvoice1 Report Abuse I think it was great that Jay Leno was in so many ads; he stole the show as fr as I was concerned!
hiwayhauler Sophomore Author Texas Posts:192 Points:99,965 Joined:Dec 2011	Message Posted: Feb 7, 2012 10:12:59 AM Ignore hiwayhauler Report Abuse I agree, the Acura NSX spot with Seinfeld and Leno was great
SUNOIL Champion Author Toledo Posts:3,412 Points:1,570,930 Joined:Jul 2007	Message Posted: Feb 7, 2012 10:11:10 AM Ignore SUNOIL Report Abuse Loved the Silverado commercial.
clpassenubye Champion Author Los Angeles Posts:2,190 Points:428,465 Joined:Mar 2011	Message Posted: Feb 7, 2012 9:00:39 AM Ignore clpassenubye Report Abuse I like the Acura NSX spot with Seinfeld and Leno
bar1035 Champion Author Charlotte Posts:6,599 Points:939,120 Joined:Aug 2006	Message Posted: Feb 7, 2012 7:49:30 AM Ignore bar1035 Report Abuse Missed em all.
cmptrmush Champion Author Detroit Posts:1,775 Points:379,895 Joined:Feb 2011	Message Posted: Feb 7, 2012 7:46:25 AM Ignore cmptrmush Report Abuse Forbes obviously has their method of research to tell us which car company did the best, but based on the media (newspaper and radio) coverage around here, the best ad was the Chevy trucks surviving the apacalypse and their friend in a Ford not surviving. This commercial is getting a lot of attention and the game has now been completed for over 24 hours. It seems to me, this is exactly what Chevy wanted from the commercial: discussion about its product after the game is over.
numbers Champion Author North Dakota Posts:2,708 Points:783,995 Joined:Aug 2004	Message Posted: Feb 7, 2012 7:31:14 AM Ignore numbers Report Abuse Maybe a few less ads, and a little less price increase
matman01 Champion Author Detroit Posts:12,790 Points:1,610,505 Joined:May 2007	Message Posted: Feb 7, 2012 7:18:25 AM Ignore matman01 Report Abuse I liked the Motley Crue commercial for Kia...but I was disappointed that they weren't hyping an American Car Company.
OTISFL Champion Author Pensacola Posts:2,875 Points:531,565 Joined:Apr 2009	Message Posted: Feb 7, 2012 6:24:47 AM Ignore OTISFL Report Abuse It would be extremely interesting to know how much they paid for those commercials!
335d1 All-Star Author Virginia Posts:567 Points:408,400 Joined:Feb 2011	Message Posted: Feb 7, 2012 6:22:56 AM Ignore 335d1 Report Abuse I enjoyed the auto commercials.
pscamp Champion Author Ottawa Posts:1,176 Points:207,780 Joined:May 2011	Message Posted: Feb 7, 2012 6:20:37 AM Ignore pscamp Report Abuse A great way for a car company to 'give back' the money that they got from the government. How much did those ads cost again??
kenji554 All-Star Author Charlotte Posts:936 Points:224,670 Joined:Jun 2011	Message Posted: Feb 7, 2012 6:07:13 AM Ignore kenji554 Report Abuse I think the Chevy truck ad was brilliant. It created a buzz well after the game and that's what you want in a commercial.
daequitz Champion Author New Jersey Posts:4,490 Points:1,023,505 Joined:Jan 2007	Message Posted: Feb 7, 2012 5:44:57 AM Ignore daequitz Report Abuse My thought was actually that every other commercial was a preview for either an upcoming movie or TV series. Ugh.
jcurley Champion Author California Posts:6,187 Points:1,428,765 Joined:Dec 2007	Message Posted: Feb 7, 2012 4:54:33 AM Ignore jcurley Report Abuse Don't forget about all the anti-choice ads that we were subjected to. Oh, and I can't wait to buy another GM or Toyota!
Amplion Champion Author Oregon Posts:4,814 Points:1,505,270 Joined:Sep 2005	Message Posted: Feb 7, 2012 4:07:17 AM Ignore Amplion Report Abuse NO AMOUNT OF ADVERTISING WILL EVER GET ME TO BUY ANOTHER GM or TOYOTA !!!!
NedW Champion Author Indianapolis Posts:3,802 Points:790,620 Joined:Mar 2008	Message Posted: Feb 7, 2012 4:04:31 AM Ignore NedW Report Abuse I don't remember seeing a commercial for the Volt.
MN1 Champion Author Twin Cities Posts:1,528 Points:298,010 Joined:Jun 2011	Message Posted: Feb 7, 2012 2:06:59 AM Ignore MN1 Report Abuse Ok
edgarCA Champion Author Oakland Posts:1,541 Points:233,445 Joined:Jun 2009	Message Posted: Feb 7, 2012 1:48:06 AM Ignore edgarCA Report Abuse Ok.
afghaned Champion Author Hamilton Posts:9,280 Points:927,560 Joined:May 2004	Message Posted: Feb 7, 2012 1:43:10 AM Ignore afghaned Report Abuse The old adage, you have to spend money to make money, comes to mind.
hubcapLA Champion Author Louisiana Posts:3,080 Points:768,150 Joined:Apr 2009	Message Posted: Feb 7, 2012 1:38:51 AM Ignore hubcapLA Report Abuse Let's not forget that was taxpayer bailout money GM was spending
Tigercat88 Champion Author North Carolina Posts:1,370 Points:256,765 Joined:Jul 2011	Message Posted: Feb 7, 2012 1:37:51 AM Ignore Tigercat88 Report Abuse sounds dumb to me.
Colts13 All-Star Author Indiana Posts:662 Points:257,610 Joined:Mar 2011	Message Posted: Feb 7, 2012 1:37:00 AM Ignore Colts13 Report Abuse ok
Ron77095 Champion Author Houston Posts:1,230 Points:242,575 Joined:Sep 2011	Message Posted: Feb 7, 2012 1:34:18 AM Ignore Ron77095 Report Abuse ok.
sdchris Champion Author San Diego Posts:1,136 Points:510,460 Joined:Jun 2008	Message Posted: Feb 7, 2012 1:31:01 AM Ignore sdchris Report Abuse Ok
MDTDriver Champion Author California Posts:7,962 Points:1,797,950 Joined:Jul 2006	Message Posted: Feb 7, 2012 1:31:00 AM Ignore MDTDriver Report Abuse The only car I want is Corvette, which would my 4 one in my life.
hank1326 Champion Author Los Angeles Posts:7,203 Points:1,385,700 Joined:Jun 2008	Message Posted: Feb 7, 2012 1:30:18 AM Ignore hank1326 Report Abuse Give the money back to us. The Chevy truck commercial was not amusing at all.
DTrainCanada Champion Author Saskatoon Posts:1,555 Points:1,097,305 Joined:Aug 2005	Message Posted: Feb 7, 2012 1:24:58 AM Ignore DTrainCanada Report Abuse NSX ... Yeah ...
TBONE3 Champion Author Pennsylvania Posts:6,928 Points:1,617,545 Joined:Mar 2005	Message Posted: Feb 7, 2012 1:18:20 AM Ignore TBONE3 Report Abuse A waste of my time.
probedude2 Champion Author Akron Posts:10,718 Points:2,020,105 Joined:Jun 2003	Message Posted: Feb 7, 2012 1:17:49 AM Ignore probedude2 Report Abuse Fords are NOT SUPERIOR! They're having some pretty big problems with reliability recently!
RENEGADEGAS Champion Author Missouri Posts:12,795 Points:1,233,825 Joined:Jul 2008	Message Posted: Feb 7, 2012 1:17:37 AM Ignore RENEGADEGAS Report Abuse Car ads and superbowl? Way off subject.
1WI Rookie Author Appleton Posts:99 Points:106,485 Joined:Jan 2012	Message Posted: Feb 7, 2012 1:15:43 AM Ignore 1WI Report Abuse Was not impressed.
Saturn93 Champion Author Salt Lake City Posts:7,001 Points:1,578,790 Joined:Oct 2006	Message Posted: Feb 7, 2012 1:15:22 AM Ignore Saturn93 Report Abuse Just remember that all those massively expensive adds are ultimately paid for by those who purchase cars from Hyundai, Toyota, Volkswagen, Dodge and good old GM. I'll avoid those companies and get a superior vehicle from Ford or a clean used truck from someone who doesn't mind paying for all that first year depreciation.
btex49 Champion Author Austin Posts:1,292 Points:243,145 Joined:Aug 2011	Message Posted: Feb 7, 2012 1:14:47 AM Ignore btex49 Report Abuse Cars and trucks may become a moot point if we can not afford a gallon of gas.
notnxs383 Champion Author Missouri Posts:1,059 Points:262,390 Joined:Oct 2008	Message Posted: Feb 7, 2012 1:14:36 AM Ignore notnxs383 Report Abuse Sonic? Yes a #2, with tots and vanilla coke, thanks
danol43 All-Star Author Modesto Posts:884 Points:300,635 Joined:May 2011	Message Posted: Feb 7, 2012 1:13:29 AM Ignore danol43 Report Abuse Only in America; we make our car choice based on which sexy girl is standing next to it. Brilliant! No wonder we are in trouble.
GAS1251 Champion Author Texas Posts:3,380 Points:1,270,010 Joined:Jun 2008	Message Posted: Feb 7, 2012 1:12:06 AM Ignore GAS1251 Report Abuse Sounds like the FIAT ad that's been running for some time.
no8c Champion Author Ohio Posts:1,034 Points:347,525 Joined:Jul 2008	Message Posted: Feb 7, 2012 1:11:02 AM Ignore no8c Report Abuse Thanks for posting this article!
TommyTraveler Champion Author Cincinnati Posts:6,858 Points:1,339,180 Joined:Nov 2007	Message Posted: Feb 7, 2012 1:09:40 AM Ignore TommyTraveler Report Abuse Creative.
onegiraffeAL All-Star Author Alabama Posts:978 Points:317,335 Joined:Jan 2010	Message Posted: Feb 7, 2012 1:06:46 AM Ignore onegiraffeAL Report Abuse Car blah is crammed down our throats. There is a Ford ad on this article.
Tundralimited2009 Champion Author Dallas Posts:34,791 Points:1,134,725 Joined:Feb 2009	Message Posted: Feb 7, 2012 1:05:55 AM Ignore Tundralimited2009 Report Abuse Go Buy
danreino Champion Author Twin Cities Posts:6,812 Points:1,244,240 Joined:Mar 2008	Message Posted: Feb 7, 2012 1:00:02 AM Ignore danreino Report Abuse I didnt watch 1 single minute of it. Congrats Giants fans.
HYEgasCA Champion Author Fresno Posts:1,116 Points:610,600 Joined:Dec 2008	Message Posted: Feb 7, 2012 12:59:18 AM Ignore HYEgasCA Report Abuse No Kidding Leemun. I hate that car!!
HDFXR1991 Veteran Author Wisconsin Posts:323 Points:92,555 Joined:Sep 2008	Message Posted: Feb 7, 2012 12:58:05 AM Ignore HDFXR1991 Report Abuse Government Motors
leemun Champion Author Utah Posts:3,603 Points:684,460 Joined:May 2010	Message Posted: Feb 7, 2012 12:57:21 AM Ignore leemun Report Abuse Take the hot italian babe. Leave the Ftat behind.